Chapman Grove WinesThis WA wine company credits Exo for increased visibility and continuous growth
Chapman Grove Wines is a privately owned company based in Western Australia. Having only been founded in 2005, the winery has twice been awarded five stars by James Halliday in his Australian Wine Companion and was rated in his ‘Best of the Best’ list of Margaret River Wineries, Australian Cabernet Producers and Australian Chardonnay Producers.
Achieving such success came with business growth. Therefore, the company turned to researching Enterprise Resource Planning software, as they knew about its plethora of desirable functionalities to support their business processes.
What catalysed the switch?
Albeit a young company at the time, Chapman Grove Wines had significant export markets, contract sales staff in Western Australia and Victoria, distributors in Queensland and NSW – and wine stored in five warehouses across Australia. However, with the task of tracking orders and stick levels falling onto one person, managing director Ron Fraser, the company knew that they needed a reliable and robust accounting system.
What was critical for Chapman Grove Wines was integrated stock control, component costing of products, and customised reporting. Therefore, having looked at multiple options, it appeared there was no match for MYOB Exo thanks to its broad functionality and reasonable pricing.
Which changes followed the decision?
Within a few days of the initial installation, the users had a basic understanding of how to use the software.
“The system keeps an audit trail of everything you input, so it can be a bit daunting at first – not wanting to make a mistake. But once you understand how to ‘undo’ your entries, your confidence grows.” – Ron Fraser
Chapman Grove Wines additionally noticed multiple opportunistic areas throughout their systems, one such opportunity being the development of a report to calculate and track Wine Equalisation Tax applicable to all sales.
“From time to time the Australian Taxation Office requests additional information from us in support of our business activity statements. Not only do they take confidence from the fact that we use Exo,” he says, “but the instant visibility MYOB Exo gives us through its various reports means we can quickly and easily access any data on the business we need to” – Ron Fraser
How are they now?
Chapman Grove Wines is a story of true success, growing from a start up to a business with interstate operations and warehousing in just 4 years.
“And we don’t want to stop now,” says Fraser – “we want to keep growing”. “MYOB Exo gives us the ability to keep doing that, letting us scale things up to match the growth in our business.”
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