Raw C

National coconut leaders needed better management of their transaction data, and perishable stock

Rapidly growing coconut importer and distributor Raw C needed a system that could set them up for growth and also give them better visibility of their data. MYOB Advanced now has their absolute confidence and has every piece of the puzzle that they need to continue their growth.

Who are Raw C?

Raw C import and distribute coconut water within Australia. They have capitalised on the recent popularity of coconuts to see their turnover double year on year. They are now the second biggest distributor of coconut water products with distribution to supermarket chains in Sydney, Brisbane, Melbourne, and Perth.

What catalysed the switch to MYOB Advanced?

The unfortunate side effect of their rapid growth was that the deficiencies in their business systems became more salient. Their basic web-accounting package could not handle the volume of transactions, nor give them the flexibility to pre-pay invoices. They needed to be able to analyse their sales data in order to control and further grow the business.

What changes followed the decision?

MYOB Advanced’s user-friendly cloud-based interface was the winner for Raw C who found it easy to manage their system from outside of the office. They previously struggled managing the use-by dates of their products with limited shelf-life. But MYOB Advanced is able to flag these at-risk products to be sold for cost recovery.

How are they now?

Raw C find that MYOB Advanced can do everything that they need. They have been able to continue their growth and MYOB Advanced has them well equipped for the future. They have been able to grow into selling fresh coconuts and a customisation inside their system was able to handle the legislative red tape. With plans to expand further afield and into other continents, the ability to see the true cost and pay across multiple foreign currencies helped them gain better control over their finances.

To learn more about how MYOB Advanced has helped Raw C to continue their rapid growth, download the PDF from the panel to the right. To learn more about the MYOB Advanced product, visit the page here.


Excellence in Business Development 2015 AU
MYOB EXO Award 2015
North Sydney Awards v3
Telstra Awards 2012