In the words of digital marketing expert Mark Egan, “it’s life 2.0. We wake up in the morning and check our Twitter feed, get home at night and respond to our Facebook messages, Instagramming our kids, cats and meals at all opportunities in between.”
So what does this new world mean for business – especially for busy executives or sales managers trying to stay ahead of the game? Well it’s time to adapt and embrace the ever-evolving digital landscape.
Business intelligence (BI) software is revolutionary for businesses in every sense of the word. It drives industry trends, unleashes and simplifies data in a way never seen before and continues to grow the evolution of data visualisation tools.
BI was once something only large organisation with deep, deep pockets and an IT team to match could have. Today, with products like Phocas, each and every organisation can access their data via easy to read dashboards that allows every single person in an organization to drill deeper into the data. This provides unprecedented insights into the business and aids decision making as well as creating clear deliverable actions – no more basing decisions on gut-feels or hunches.
So what are some of the ways BI has revolutionized business?
- fast, accurate decision making (by each employee)
- clear insights into consumer/supplier behavior
- improved visibility (one view of the truth)
- ability to turn your data into actionable tasks
- improve efficiency across entire organizations
- generate product and sales reports fast, without any need for IT or Excel specialists
- use direction-setting analytics to grow your business – sell more commodity products, get your high margin products ready for just-in-time delivery
- prevent customer leakage through analysis of purchase, aftersales, repurchase information.
But don’t just take our word for how good BI software is and the benefits it can have for your business. Take a look at what the respected and independent BARC user survey says. BARC compiled the world’s largest BI software review with over 3,000 users of 35 BI companies. To download the BARC report (released in October 2015), click here.